Scrabble, one of the world’s most iconic board games, turned 70 years old. After redesigning the brand we created a real immersive experience, where people could actually “enter” giant tiles in crosswords and from the inside, see and interact with the evolution of language - through the evolution of the game itself. A new logo, a new color pallet, posters, social content, signage, benches, tables, square balloons, walls, a website and three huge events. All of this, based on their most iconic element: the tile.
