Clash of Clans, Clash Royale—
Clashing with Culture
Over the last three years, we’ve worked with some of the most iconic mobile games, like Clash of Clans and Clash Royale, to make them part of culture. Here’s a selection of that work.
Think Clash Royale is tough? Try it on a cracked phone.
Turning fan gameplay from the final 30 seconds into animations, working with animators worldwide.
Is the Clash Royale sound as iconic as we think? Let’s prove it at a national scale.
To recruit new players in the US, we turned Cody Rhodes, one of WWE’s ultimate good guys, into a villain.
We created a true crime podcast set in the world of Clash of Clans.
The first-ever lookalike contest for a mobile game character in NYC.
For Valentine’s Day, we leaned into rom-com tropes to get players to fall back in love with their Clan.
When House of the Dragon fans were disappointed, we gave them the dragons they were missing.
We created a legal will for Clash Royale players—so their progress doesn’t die with them.
We teamed up with a real estate celebrity on social to promote our newest in-game building.
A horror short film where our mobile game is cursed.
We used in-game data to recruit players into Travis Hunter’s clan.
We got the Barbarian back in shape for summer, set to the music of Bonnie Tyler.
We even took the stage at Cannes Lions to share the stories behind some of these campaigns.
