The start of a new brand positioning for Powerade in the U.S.: "It Takes More." This positioning launched Powerade’s new formula, which contains 50% more electrolytes than Gatorade.
First, Ja Morant showed us what 50% more means to him. Then, we became part of college gameday traditions. And finally, we proved that March Madness isn’t just a month, it’s a twelve-month grind.
